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The Red Bull Content Pool is essentially a B2B web portal integrated with an existing Media Asset Management content backbone, rights management and IAM. To cover all business needs we added a custom CMS for hundreds of global Content Managers and a sophisticated mail distribution solution with connected media contacts database. An API-driven development on the basis of javascript/node.js created a web-platform with an unbreakable backbone to ensure uptime for important events around the world and around the clock.
The Red Bull Content Pool is established as a leading B2B self-service media & news platform for press, journalists and business partners. More than half a million assets are offered and downloaded millions of times by global media.