FreshFX implemented an immersive VR experience that combined 3D worlds and audio-visual contents with a car-movement-synchronized journey. Parts of historical Salzburg were recreated in 3D to build the map for the journey through musical highlights of the various periods. We combined the content shown with relevant data of the car,such as acceleration, steering and navigation data of the route. Besides stimulating the visual and acoustic senses it also integrates the natural g-forces of the experience.
Around 1000 festival guests experienced the unique ride and got a preview of what Holoride equipped Audis will be capable of. Due to its uniqueness and combination of new technologies and high quality culture content the project created significant media coverage.